As social networking platforms have become one of the leading marketing channels, there’s no doubt that social media marketing is continuously growing. With this, marketers are focusing more on social media influencers, since they are considered “celebrities” in the social networking world.
Wonder why every marketer are including social media influencers on their campaigns? Here are the reasons why:
Because of the interaction on social network and messenger apps, the followers feel that the influencer isn’t some celebrity, but a distant yet close friend.
If you have a clothing line that offers a ‘vintage aesthetic’, you can tap influencers on that category. People will most likely pay attention if you posted the dresses through a vintage-fashion influencer than putting it in a billboard or TV ad since not everyone who can reach the said ad is your target market.
Every day, everyone’s scrolling on their social media apps. You can get more reach on phones now than on TV.
Now, before putting an influencer for your brand or product, you must ensure that you’re getting the right influencers. This is one of the common mistakes when someone uses an influencer to market their products.
They usually pick someone with high followers count, but because the niche of the influencer is different from the product, the marketers don’t get their desired results.
With that, marketers must know the type of influencers that they should pick when representing their brand, and we’re here to help.
Here is the quick rundown of the 5 types of social media influencers. For further discussion, scroll down for more:
As social media is slowly taking over traditional media, celebrities are also becoming part of the social networking space. By using celebrities, good engagement is guaranteed. The downside for this is that celebrities come with hefty rates.