With social media apps rising on the top communication channels, it’s no surprise that event organizers are utilizing the power of social networking platforms.
Social media apps are flexible tools for marketing events. You can either post pictures, videos, or even directly contact prospects on messenger— organizers just have to be wise about it.
With that, here are 7 tips when promoting an event on social media apps. If you’re an organizer or an aspiring one, make sure to take note of these tips for a much successful event.
Here’s a quick rundown of the 7 tips. But for a better understanding of these tips, scroll down for more.
Hype up your event as early as possible, especially for events that require paid tickets. This to get more chances of getting viral, to spread out the word much evenly, and to allow possible attendees to earn their tickets.
As the event approaches, make sure that you have a series of public materials to post on social media apps. You want people to get excited so just put in a glimpse of the event on the first stages of promotion, then little by little, show what the event has to offer.
This is also to give organizers some time to confirm the guests— you don’t want people expecting someone only to tell everyone that the person canceled his/her attendance.
Encourage the event followers to use a branded hashtag. Do this so that you are aware of the discussions about the event, such as inquiries and requests.
Showing a glimpse of what you’ve been doing backstage, alongside with the main guest will hype people and make the event more legit since there’s actual preparation behind it.
If you’ve started early on the promotions, it’s doable to get organic reach from word-of-mouth. But if you need to get the word out as fast as you can, you can always tap some micro-influencers or even the big ones if you have the budget for it.
This is an effective promotion tactic. Just put like, follow, and share on your contest mechanics, and you’re good to go.
Before you put up promises of any sort, make sure you can give out the expectations of the event-goers. Now that we’re in the social media age, any fails from your event can be posted on social media apps. So before putting anything on the public, make sure that the people involved in it have confirmed and that the event team can handle it.